Where do you begin? Knowing your audience is a priority and knowing their wishes, wants and concerns gives you a good start.
Focus on writing about what you feel is important to your followers, your community, your audience. Use your expertise, your knowledge, and contacts to produce articles which are deep, impactful and give great insight.
Learn what your readers, community, or followers most need from you.
Gather details or any data you can find about their behaviour.
Learn what your readers, community, or followers most need from you.
Talk to people. Observe them. Ask questions which reveal what they are struggling with. What are they talking about? How are they spending their time? What are their concerns?
This gets back to the all-important: Know your audience.
This may take some time. But you will find you get closer to your community, you will have a deeper understanding of what is important to your audience. It will give you inspiration when it comes to ideas for your articles. And they will be relevant to your audience.